Virtual world, real risks - online brand misuse and abuse

1 in 7 searches for a brand will lead to an unauthorised site diluting any investment a brand has made on the internet. This article offers an introduction to some key areas of risk which come with managing your brand online.

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The report is in PDF format and you will need the Adobe Acrobat reader to view it. This software can be downloaded for free from Adobe if you do not already have it.


Virtual world real risks