World’s top 50 CEOs and how to present like Steve Jobs – entrepreneur roundup

Monday, February 15, 2010 | Posted by: Fiona Cullinan
Categories: Media sector, Technology sector | Tags: women, boardroom, iPad, presentations, Apple, Steve Jobs, CEOs, branding, franchises, pitching, mumpreneurs

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The presentation secrets of Steve Jobs: Persuasive speaking skills are more essential than ever for the modern CEO, said our media blogger Alex Connock last month in his post Oratory is back in business. A week later, Apple CEO Steve Jobs hammered this point home triumphantly with a 90-minute presentation to launch the iPad, delivering on weeks of buzz that had built up around the release. How did he do it? This rather nifty slideshow breaks down the Jobs approach to delivering your product to the world. (Via The Corporate Bubble)

Will the iPad be good for investment pitches and presentations? Apple’s touch-screen tablet doesn’t have the functionality or multi-tasking skills of a laptop but it does have the very fast, show-and-tell factor of a supersized iPhone. Will it be the entrepreneur’s best friend in a pitch meeting? Jan Schultink, formerly a strategic consultant at McKinsey & Company in Europe, thinks the device will initially suit only one-to-one presentations. Meanwhile, PowerPoint expert Dave Paradi brings up some further issues for corporate usage. Still, despite the teething issues, there’s enough potential for an iPad to qualify as a legitimate business expense. Probably.

How to create a memorable brand: Mark Artus, CEO of leading brand-makers 1HQ, gives his top 10 branding tips, even quoting Socrates along the way. (Link requires a quick sign-up with Business Matters.)

Franchising may hold key to expansion for some:  Why franchising is not just for big brands… (Link requires a quick sign-up with Business Matters.)

Who are the best-performing CEOs in the world?:  After collecting data on close to 2,000 CEOs of large public companies worldwide (metrics included shareholder returns and changes in market value), Harvard Business Review publishes the rankings of which chief executives have performed best over their entire time in office (or up until 30 September 2009, if still in office). A breakdown of the list shows a lack of more well-known names and shows that the old adage is true: it’s the quiet ones you should look out for.

Female CEOs and the rise of mumpreneurs: In the HBR survey above, only 29 out of the 2000 CEOs studied were female. It’s an imbalance that may be redressed in the future as 2010 is the year of the mumpreneur, according to a report in Business Matters magazine. More and more women are setting up in business as a work-around to family life with online social networks fuelling the trend by creating more opportunities to do business. (Link requires a quick sign-up with Business Matters.)

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