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Let’s all play Monkey Tennis!

Tuesday, July 20, 2010 | Posted by: Fiona Cullinan
Categories: Media sector | Tags: Alex Connock, entrepreneurs, media, BBC, Glasgow, Manchester, Media City, Pacific Quay, TV formats, Monkey Tennis

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Alex Connock, CEO, Ten Alps: There is a great game played by TV formats producers called Monkey Tennis. Look into it – the speed and creative invention, its similarity to the accelerated brutality of consumer demand – and you will see product development across any business in the shape-shifting 2010 economy.

Here’s how to play…

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