Ros is the first businesswoman to report for our Entrepreneur’s Diary series, which follows the ups and downs of two CEOs over a three-month period.

I’ve been CEO of VIE at home since January 2009, having been MD since 2002, and have been busy developing the business into the UK’s leading cosmetics party plan business. Previously I was a founding director of the Virgin Cosmetics Company in 1996, which later rebranded as Virgin Vie At Home in 2006.

I’ve been responsible for the development and marketing of the award-winning cosmetic and skincare product ranges, as well as expansion into our highly acclaimed jewellery and homeware product categories.

Prior to joining VIE at home, I worked for The Body Shop for seven years as brand manager with global responsibility for Colourings, the colour cosmetics division of The Body Shop.