Innovation Management

Friday, February 12, 2010 | Posted by: Grant Thornton
Categories: Business | Tags: innovation, Business Week, Mars

A Mars A Day, Helps You, Hmm… Make Money

“It was still a real skunkworks operation—we had one small printer, and we hand-bagged everything,” said Jim Cass, General Manager of Mars Direct. He told Business Week: “But the strategy was, ‘make a little, learn a little; make some more, learn some more.”

If you want a slogan for your innovation time – this is it.

The Business Week article is a snappy master class in product innovation. The most useful aspect of the M&M’s story is that it is a one size fits all model – start-ups and mega-corp. can all build with this approach, and it is sector universal.