Innovation Management
Friday, February 12, 2010 | Posted by: Grant Thornton
Categories:
Business
| Tags: innovation,
Business Week,
Mars
A Mars A Day, Helps You, Hmm… Make Money
“It was still a real skunkworks operation—we had one small printer, and we hand-bagged everything,” said Jim Cass, General Manager of Mars Direct. He told Business Week: “But the strategy was, ‘make a little, learn a little; make some more, learn some more.”
