Blogging brands at the hotdog stand
Monday, September 14, 2009 | Posted by: Brian Maguire
Categories:
Media,
Technology
| Tags: technology,
FT,
Twitter,
fashion,
IFA,
Berlin,
Netbook,
Scott Schuman,
Ralph Lauren,
3-D home cinema,
Dell,
The Sartorialist,
pay-per-click,
The Times,
Sascha Pallenberg,
Samsung,
consumer technology,
Gap, Blogging
Berlin’s brand ‘n’ blog gateway opened to a flood of technology innovation last week. The annual IFA, one of the world’s largest tech exhibitions, served as the launch pad for streams of new consumer devices, not least of which is the 3-D home cinema experience. At the hotdog stands, the buzz was all about Samsung’s giant exhibition space, the heart of which was a thirty metre tall entertainment dome. It was all very sci-fi, and I’m still not sure if there was a point to it, other than to elicit hundreds of thousands of “Wow” sounds from visitors, and to create a buzz, around the hotdog stands.
