King of Bonds – Will King introduces Shaving Bonds
Wednesday, June 24, 2009 | Posted by: Grant Thornton
Categories:
Business
| Tags: investment,
bonds
Will King, founder of grooming product firm, King of Shaves, is asking his customers to buy £5m in bonds to finance expansion of the brand. It’s a move believed to be the first instance of a company turning directly to its customers to raise investment funds.
