Measuring Innovation: The Success Story of a Start Up
Thursday, May 21, 2009
| Posted by: Grant Thornton
Categories:
Business,
Media,
Technology
| Tags: innovation,
media,
technology,
digital
Alex Johns, MD of iblink left his job with Siemens 3 years to start up iblink which filled the niche created by technologists who knew a lot about technology and less about marketing and marketeers who knew a lot about marketing but little about technology. Today iblink is an award winning digital marketing business with a number of blue chips clients such as Titan, Superdrug, Bluewater, P&G and Unilever.
