Tata Motors - The New Ryanair
Friday, March 27, 2009 | Posted by: Brian Maguire
| Tags: car industry,
india,
sir roger bone,
boeing uk,
nano,
ryanair,
biofuels,
aerodynamics,
tata,
federal reserve
Small, is the new big. Tata Motors is combusting old car industry models with the launch of its petite Nano – a car so small you can put it on your credit card. News of the Nano got analysts engines running a little faster, which was a surprise, given that the Nano is to be made in India. Its tiny price point, at about $2000, is the spark set to revolutionise our concept of value – this will be the most important product pitch in a generation.
